Alpine sports car brand launches in...

The Alpine A290, now on sale in Ireland
The Alpine A290, now on sale in Ireland

The iconic Alpine car brand has arrived in Ireland and will be distributed by Cedar Motors, who already represent Renault, Dacia and Nissan here.

The first Alpine cars to go on sale here will be the glorious A110 mid-engined sports car and new A290 electric hot hatchback. They will be joined by the A390 electric SUV in 2026.

Originally founded in 1955 by Jean Rédélé, Alpine’s heritage is deeply rooted in motorsport, particularly rallying and Formula 1, which has shaped its identity as a performance-driven brand.

Reborn and revived under the Renault Group in 2018, Alpine has continued to focus on innovation and driver engagement, integrating advanced technologies from motorsports into its road cars.

This racing pedigree still influences its designs today as the brand aims to combine heritage, performance and cutting-edge EV technology in its future models.

The new Alpine A290 will mark the most affordable entry into Alpine’s new line-up of cars with pricing starting from €36,690.

Seamus Morgan, Managing Director, Cedar Motors, said:

“This expansion reflects Cedar Motors’ commitment to broadening the Irish automotive landscape with brands that offer not only quality and reliability, but also character, excitement, and innovation.”

Test drives and sales are available from Windsor Motormall in North Dublin, Alpine’s official retail and service partner in Ireland.

From July 1st, the Alpine range will be on display in the Alpine Store at Dundrum Town Centre.

The Alpine A110 mid-engined sports car
The Alpine A110 mid-engined sports car

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